Privacy Policy


The purpose of this Privacy Policy is to inform you of our practices regarding the collection, use and sharing of information that you provide to us when you visit or purchase our products on our website
(hereinafter referred to as “Websites”) and or when you visit our Boutique-Atelier ASKA, located at 99 rue du Mont Cenis, 75018 Paris ( hereinafter referred to as «Boutique»), operated, both operated by our company ASMI SAS, with a capital of 5000 €uros, located at 26 rue des Poissonniers, 75018 Paris, registered with the Paris Trade and Companies Register under number 791 779 341 (hereinafter referred to as «ASMI»). ASMI attaches great importance to the protection and respect of your personal data in the above context and in the context of any other contact we may have.


ASMI does not collect, use or disclose your personal data without your consent. By using this Website, its services or otherwise interacting with us, our Shop and/or Website, you acknowledge that you have read and understood this Privacy Policy and consent to our collection, use, storage, transmit and disclose the personal data we collect through the Websites, Shops in accordance with this Privacy Policy. If you do not consent to this Privacy Policy, please do not visit this Website, create a user account and do not use or submit your personal data to this Website or our Shop in any way.


The term «Personal data» within the meaning of this Privacy Policy means any information directly or indirectly identifying a natural person (e.g. name, registration number, telephone number, photograph, date of birth, municipality of residence, fingerprint, etc.) you choose to contact us or share with us, or with third parties, when you use the Websites or visit our Store. We will process your personal data in accordance with the European Parliament and Council General Data Protection Regulation 2016/679 of 27 April 2016 and in compliance with the laws applicable in the country in which your personal data are collected. We reserve the right to carry out additional data processing when required by law or when required in the context of a criminal case, investigation or proceeding.


1. Source of Personal Data

You will be required to give us personal data on:
The Website distributing our products: when you place an order on our Website; when you fill out forms, when you create or modify a user account; when you create a list of favorites; when you participate in promotional offers;
Our Store: when you fill in the customer file, chat informally with our Store employees, interact with us or purchase our products; Events: when you participate in our events, surveys or market research, contests, and other promotions, including online, for example, through third-party sites or networks such as Facebook, Twitter and Instagram

Our customer service: when you contact us by phone, email or any other means of communication

Letters, Emails, SMS and other electronic messages: any communication between you and us.

If you provide us with personal data of third parties (for example: family members, customers or prospects), you must ensure that these third parties are informed and have authorized the use of their personal data as described in this Privacy Policy.

2. Type of personal data

We may collect and use different types of personal data, depending on the specific purpose sought and as described below:

• Personal information, such as first name, last name, gender, age/date of birth, billing country, delivery country, and any other personal information to the fullest extent permitted by law;

• contact information such as address, email, landline and mobile phone number, fax number (if applicable) and any other contact information to the fullest extent permitted by law;

• bank details, such as means of payment (credit card, debit card, cheque) where applicable, a copy of your front/back ID where required for anti-fraud reasons or under applicable money laundering legislation;

• information about purchases made, such as date, products or services, place of purchase, VAT number, complaints, returns, refunds and other information to the fullest extent permitted by law;

• habits and profiles, such as data relating to your purchases, activity information and offers related to customer relationship management, purchasing habits and preferences regarding interest and leisure to the fullest extent permitted by law;

• information about your family status such as marital status to the fullest extent permitted by law.


We may use your personal data to:
• the management of purchases made online on our Website or in our Shop as identified in the general conditions of sale).
• management of sales and after-sales services and claims (invoices, returns, guarantees, taxation, fraud prevention, management of delivery of purchased goods)
• comply with obligations imposed by European law, regulation or law and to establish or defend our rights in a proceeding.
• provide you with the requested service (for example, proceed with the creation of your user account, manage authentication on the Website, manage your accounts, assist you, manage your complaints, manage your lists of favorites, follow up on your questions or requests to make contact with us submissive, including through after-sales service);
• goals of Customer Relationship Management (hereinafter: «CRM») and offer you promotions and other personalized services, send you newsletters and other advertising communications regarding our products and services, invitations to our brand events, surveys and market research, invitations to participate in contests, sweepstakes and other offers about our brand.
• analyze for profiling and personalization purposes, your contacts with us, your interests, preferences and purchasing habits and create individualized or aggregated profiles based on this information, to determine how to offer you a better service, including to provide you with a personalized shopping experience in our Shop.

The provision of your personal data for inclusion in the CRM system is optional and free of charge and only if you provide your personal data for marketing, profiling/personalization purposes or for one of the two. You can opt out or opt out at any time.

It is necessary that you provide us with your personal data for the purposes described above; in case of refusal, you will not be able to make a purchase on our Websites or enter our CRM and benefit from our personalized programs and services.


We share your collected personal data with other companies that provide services on our behalf as described below. We will only provide these companies and organizations with the personal data necessary for the delivery of the services and we will prohibit them from using your personal data for any other purpose.

1. Sharing with Subcontractors

On our websites, your personal data may be shared with third parties who provide services to the seller (preparation of orders, delivery of orders, management of payments by credit and debit cards, anti-fraud controls, web agency and provider of the hosting of the site).

2. Sharing with other third parties

We may also disclose your personal data to third parties under EU or Member State law in the context of legal proceedings; in response to a request from a public authority based on a legitimate basis; or to protect our rights, our privacy, our security or property, or the public.

The complete list of subcontractors and third parties to whom your personal data is communicated can be obtained by writing to ASMI, 26 rue des Poissonniers 75018 Paris.


Our Website is designed and intended for the general public. Our services are aimed at people aged 18 and over. We do not voluntarily request or collect personal data from persons under the age of 18, either online or in our Stores and/or Points of Sale. If it is brought to our attention or we become aware that we have collected personal data from a child, we will delete it as soon as possible. We may use your personal data to perform age checks and enforce our age rules.

If you are under 18, please do not create a user account or make an online purchase and ask an adult your guardian or legal representative to take the necessary steps.


The personal data collected through the Website are mainly processed through electronic means, including web analytics services hosted by the servers of selected service providers in the European Union and outside the European Union. In our Stores, personal data may also be processed in paper form. In both cases, personal data is stored in our centralized, secure database and will be managed by our Customer Service and Sales & Marketing team.

Only our employees and agents who need it as part of their mission will be able to access personal data. Our employees and agents are subject to confidentiality obligations in accordance with the relevant legal provisions. If you consent to the processing of your personal data for CRM purposes, your personal data may be read, modified and updated by our employees and employees of our Shop and/or online (in particular sales and marketing staff).

If we need to transfer your personal data abroad in order to achieve any of the purposes described in this Privacy Policy, including in countries where data protection legislation differs from that in your country, we will take all necessary measures to ensure that these communications comply with European data protection regulations, or any other standard of the country where we collect the data, to ensure the security and confidentiality of your personal data.


We have put in place reasonable measures to ensure the security of your personal data and to avoid accidental loss as well as any undue access, use, destruction and disclosure of your personal data:

• We use Secure Socket Layer (SSL) technology, an encryption tool that keeps information secure when you transmit it over the Internet.

• We also use firewalls, password systems, and other technologies and warranties to ensure the proper functioning of our Websites and the protection of our databases.

Access to your personal data is restricted in order to avoid unauthorized access, modification or misuse, and it is only allowed for our employees and agents who need it as part of their mission.

In the unlikely event that we are led to believe that the security of your personal data in our possession or control has or has been compromised, we will inform you in accordance with the legal requirements and in accordance with the methods provided by law.


You may, at any time:

• Ask us not to contact you again in the future either by post, via our newsletters or by sms

• ask us for a copy of the personal data we hold about you

• ask us to correct, update, or delete your personal data in our databases

• report any misuse of your personal data

For this, you can write to us by email at or by post at ASMI, 26 rue des Poissonniers 75018 Paris France.

Requests for the deletion of your personal data are subject to compliance with legal obligations relating to the retention of documents incumbent on us.

When contacting us to exercise your rights, be sure to provide us with your name, email, mailing address and/or telephone number(s) to ensure your identification and processing of your request within thirty (30) days.

If you no longer wish to participate in one of the CRM programs, you can unsubscribe from our newsletter or SMS campaigns at any time via the links and unsubscribe tools.


Your personal data may be retained for the duration of the business relationship and as long as necessary for the purposes described in this Privacy Policy. At the end of this period, your personal data will only be retained to comply with our legal and regulatory obligations, or to allow us to retain evidence regarding our respective rights and obligations.

Personal data relating to the details of your purchases and processed for profiling and marketing purposes will be kept for a limited period in accordance with the maximum duration allowed by law; at the end of this period, Personal data will be permanently deleted or anonymized.


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